Att fotografera en person, ett föremål eller ett landskap är en smal sak, men tänk om kunden vill ha ett fotografi av en abstrakt känsla?
Every now and then, abstract concepts and emotions need also be illustrated, and preferably without the clichéd feeling an image agency gives. Images like this should not only illustrate, but also evoke the emotion discussed, in the one who sees the image. Here are four examples of articles that all called for specific emotions.
The standard illustration of loneliness is often an individual isolated from the group with a somewhat melancholy facial expression. But lonely and alone are two different things. Lonely one can also be in the company of others. Our AD chose to experiment for a few days with different solutions, but in the end captured a random scene from his own everyday life, in a series of two photos freezing time. You can almost hear the grandfather clock ticking in the background and feel a thick, claustrophobic loneliness around the subject.
The standard illustration of depression is a sad facial expression, but depression is often relatively invisible to others around. We therefore chose to rather illustrate how what normally pleases a person becomes meaningless and forgotten.
The emptiness after an event
We have all felt a slight emptiness on the body when pleasant guests leave one’s home or when one the next morning sees the remains of the party that was. But the customer wanted an illustration that in no way contained cigarettes or alcohol – or hints of this, so we chose an atmospheric setting the next day.